# GoldMax > ISO-certified trusted gold buyers in Chennai offering transparent valuation, real-time live gold pricing, and instant cash or bank transfers for gold, silver, platinum, and diamonds. ## Core Services - [Cash for Gold](https://www.goldmax.in/cash-for-gold-goldmax): Get immediate cash, GPay, UPI, NEFT, or IMPS for your gold jewelry, scrap gold, bars, and coins based on live minute-to-minute spot market pricing. - [Release Pledged Gold](https://www.goldmax.in/): Solutions to help clear and release pledged gold from banks, NBFCs, and benefit funds with immediate cash payouts. - [Live Old Gold Prices](https://www.goldmax.in/today-gold-price): Daily updated market indexes for old gold, silver, and platinum to let sellers accurately calculate their item's resale value before visiting. - [Gold Resale Value Calculator](https://www.goldmax.in/gold-rate-today): Guides and logical formulas on how purity testing impacts the total final cash evaluation for your jewelry. ## Branches & Contact Info - [Sell Gold for Cash in Chennai](https://www.goldmax.in/sell-gold-for-cash-in-chennai): Overview of local operations, branch details, and fast-track selling procedures for the Chennai region. - **Purasawalkam Branch**: 109, Vellala Street, (Near Muthoot Finance), Purasawalkam, Chennai - 600084. Phone/WhatsApp: +91-9003086157. Open Mon-Sat 10:00 AM - 5:30 PM. - **Velachery Branch**: New #3, Old #23, 1st Main Road, BHEL Shakti Nagar, Vijaya Nagar, Velachery, (Near Arti Scan), Chennai - 600042. Phone/WhatsApp: +91-9600047850. Open Mon-Sat 10:00 AM - 5:00 PM. ## Process & Compliance - **Valuation Process**: 100% transparent testing utilizing advanced scientific XRF machines for purity validation right in front of the customer (takes 1-2 minutes per article). No damage or structural change to ornaments during assessment. - [Terms & Conditions](https://www.goldmax.in/goldmax-terms-and-conditions): Critical trading requirements. Sellers must be above 18 years of age and hold a sound mind. Fraudulent or spurious deals are strictly rejected. - **Mandatory Documentation Check**: To process transactions legally without or with a bill, sellers must provide three documents: Aadhaar Card/Voter ID, PAN Card, and a Cancelled Cheque/Bank proof matching the account name.